by Hannah Wiener
Every single year, the moment the school year kicks off, everyone’s collective brain seems to switch right to Halloween mode. Suddenly, it’s all about what costume to wear, which party to crash, and where to put the new and improved candy stash. Except as soon as November 1st hits, the obsession instantly shifts to winter holidays. Out come the wish lists, decorations, and matching pajama sets. But in all this holiday hustle, people seem to forget the true highlight of the season: the ultimate celebration of deals, discounts, and questionable spending decisions- Black Friday!
Stores near and far are unleashing their Black Friday sales, and it looks like items are about to fly off the shelves faster than you can say “limited time only!” With deals so good, shoppers are ready to dive head first into the ultimate test of speed, strategy, and self control.
The deals for Black Friday 2025 are already rolling in! Here is a roundup of the top-notch bargains you will want to keep an eye on, plus some tips to snag them before the stores are cleared!
Amazon has confirmed that its Black Friday event will begin early this year starting Thursday, November 20th, and running through Cyber Monday, December 1st. Discounts of up to 80% are expected on a wide range of items, such as technology, home goods, appliances, decor, and fashion. Make sure to look out for Early-deal drops that are seen weeks in advance, and also be sure to check for daily deals! Tip: Set your account alerts, add wish-list items ahead of time, and be ready to act when the deals drop.
Target is also rolling out a ton of Black Friday deals. Their online sale kicks off Thursday, November 27th, with in-store deals following on Black Friday, November 28th. Shoppers can expect major discounts across technology, holiday decor, toys, fashion, and all of your favorite essentials you didn’t know you needed until now. Target is also known for its early access savings through their membership club, Target Circle, so keep an eye out for deals dropping well before Thanksgiving week, and don’t forget the daily rotating offers- those disappear fast!
American Eagle and Aerie are gearing up with some solid Black Friday energy this year- think 30-50% off across a huge range of styles. AE is heavily discounting their jeans, joggers, and pants, while Aerie is leaning into its cozy core: loungewear, leggings, pajamas, and socks are all getting major markdowns. More specifically, AE’s Black Friday men’s pants sale includes joggers marked down by 60%, and 60% off Aerie loungewear can also be expected. Make sure to join AE/Aerie’s Real Rewards program, turn on notifications, and keep an eye out for early-access emails- the 40-50% off deals often go live before the big day and you’ll want to max out that credit card instantly!
Nike has already kicked off its early Black Friday sale, and the deals are EPIC- with up to 50% off select styles, plus an extra 25% off using the promo code “ACCESS”. Expect big savings on shoes, athletic apparel, winter gear, and even accessories. Some reports are even saying that these discounts apply to full price items, but also already reduced styles- meaning you could see 50% off on sale pieces. Nike Members get especially good perks right now, including early access to the sale and free shipping on orders over $50!
Finally, Lululemon is dropping rare, but serious Black Friday savings this year- up to 50% off on select styles. On November 17th, Lululemon kicked off their early access sale, and starting on the 20th, their once-a-year “doorbusters” and major markdowns go live online and in stores. The sale is not on everything, and is mainly on their most popular items like Align leggings, Scuba hoodies, running shows, and accessories. Make sure you make your way to the Lululemon app early on Black Friday, and keep your favorite items saved so you can checkout fast!
Whether you’re hunting for cozy loungewear, upgrading your technology, or revamping your winter wardrobe, this year’s Black Friday deals deliver something for everyone. No matter which stores you’re planning to shop at, the key is the same: prepare early, set alerts, make wish-lists and be ready to click “Buy Now” the moment the deals drop. With a little strategy (and a lot of shopping spirit), this Black Friday might be your most successful one yet. Enjoy the savings- your wallet will thank you later!