by Angelina Ricottone

Artificial Intelligence-generated images and videos have become increasingly sophisticated, often blurring the line between what is real and what is counterfeit. On social media platforms, users regularly encounter AI-generated photos of celebrities in impossible situations, political figures saying things that were never said, and newborn babies speaking full sentences and escaping hospitals. Because these creations are so realistic, many people struggle to differentiate authentic content from AI-generated material. This confusion fuels misinformation, making it easier for false narratives to spread rapidly online.

The rise of deepfakes and AI-driven editing tools has also challenged traditional ideas of trust and credibility on the internet. Videos that once served as reliable evidence can now be manipulated in ways that are nearly undetectable to the average viewer. As a result, individuals and institutions face increasing pressure to confirm digital content is authentic before believing or sharing it. This shift has created a new digital environment where skepticism is becoming a necessary skill, and where misinformation can influence public opinion, political discussions, and social behavior.

At the same time, the widespread use of AI is transforming society by changing how we create, share, and interpret media. While these tools encourage creativity, innovations, and accessibility, they also force us to rethink digital literacy and the responsibilities that come with viewing content online. Schools, governments, and tech companies are beginning to develop strategies to educate people, regulate AI misuse, and promote clarity. Ultimately, AI-generated images and videos are reshaping our cultural landscape, pushing society to adapt, stay informed, and navigate a world where seeing is no longer always believing.